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Brand Identity for Cidrerie Milton by Agency lg2“For the cider…

November 20, 2017




Brand Identity for Cidrerie Milton by Agency lg2


Brand Identity for Cidrerie Milton by Agency lg2


Brand Identity for Cidrerie Milton by Agency lg2


Brand Identity for Cidrerie Milton by Agency lg2


Brand Identity for Cidrerie Milton by Agency lg2


Brand Identity for Cidrerie Milton by Agency lg2


Brand Identity for Cidrerie Milton by Agency lg2

Brand Identity for Cidrerie Milton by Agency lg2

“For the cider maker’s new identity, the creative team chose colours inspired by the company’s heritage and the raw material itself—green—and its boldness—a bright, solid orange. The objective was to give the company, a leader in Québec’s cider industry, winning conditions that would catch the consumer’s eye with a brand and products that are both more distinctive and easily recognizable.”

lg2 is the story of two entrepreneurs. Sylvain Labarre (the “L”) and Paul Gauthier (the “G”). The two of them, along with Gilles Chouinard, started to build a small agency with big ambitions. More than 25 years later, with over 250 talented employees and thousands of awards for some of the most innovative and well-known brands in the world, the founders’ relentless focus on their people and their product remains just as strong.

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