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Brand Identity for Bespoke by DIA“To address all of the…

February 2, 2017




Brand Identity for Bespoke by DIA


Brand Identity for Bespoke by DIA


Brand Identity for Bespoke by DIA


Brand Identity for Bespoke by DIA


Brand Identity for Bespoke by DIA


Brand Identity for Bespoke by DIA

Brand Identity for Bespoke by DIA

“To address all of the strategic challenges we chose to create a minimal typographic language for the Bespoke identity. We drew a custom display typeface family and logotype that serves as the commanding feature of the identity. It’s design references the mechanical nature of Eurostile extended combined with rounded letterforms found in antique grotesk type styles. The custom typeface behaves best with extremely tight margins which informed a architectural approach to the identity’s typography.”

DIA is a branding and creative production studio led by award winning creative director Mitch Paone. DIA’s strengths span the creative spectrum from graphic design and typography to film, animation and musical direction. While the overall process begins with conceptual and strategic branding development the studio employs the full service capabilities to produce projects all the way through to final execution.

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