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Brand Identity for Armani Exchange by Anagrama“In collaboration…

November 17, 2017




Brand Identity for Armani Exchange by Anagrama


Brand Identity for Armani Exchange by Anagrama


Brand Identity for Armani Exchange by Anagrama


Brand Identity for Armani Exchange by Anagrama


Brand Identity for Armani Exchange by Anagrama


Brand Identity for Armani Exchange by Anagrama


Brand Identity for Armani Exchange by Anagrama

Brand Identity for Armani Exchange by Anagrama

“In collaboration with the Armani Exchange internal strategy department, we developed a new logo that’s more modern and readable. The monogram and typographic logo are unified, attaining a strong and memorable positioning. The solution comes in company with a strategy of arranged typographical adjustments that work in the various brand applications including packaging and stationery.”

Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the up most attention to details, to providing perfect solutions based on the analysis of tangible data.

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