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Behind the Subway logo

August 8, 2016


In Bridgeport, Connecticut, during the summer of 1965, 17-year-old high school graduate Fred DeLuca was looking for a way to pay for his university fees. During a conversation at a barbeque with family friend Dr Peter Buck, Peter suggested that Fred open a submarine sandwich shop — having seen a sandwich shop in his hometown become hugely successful.

Peter lent Fred $1,000, forming a partnership that saw Pete’s Super Submarines open in August 1965.

Pete’s Super SubmarinesPete’s Super Submarines, 1965, via Stamford Advocate

The duo opened their second shop a year later and realised that visibility would be key to the success of the business — the third shop was in a highly visible spot and still serves sandwiches today. The name was shortened to Pete’s Subway and the familiar yellow logo was introduced.

Pete’s SubwayPete’s Subway

Then in 1968, “Pete’s” was dropped altogether and the brand became Subway.

Franchising was the next step in the business plan, and in 1974 the first Subway franchise opened in Connecticut.