Behind the Subway logo
August 8, 2016
In Bridgeport, Connecticut, during the summer of 1965, 17-year-old high school graduate Fred DeLuca was looking for a way to pay for his university fees. During a conversation at a barbeque with family friend Dr Peter Buck, Peter suggested that Fred open a submarine sandwich shop — having seen a sandwich shop in his hometown become hugely successful.
Peter lent Fred $1,000, forming a partnership that saw Pete’s Super Submarines open in August 1965.
Pete’s Super Submarines, 1965, via Stamford Advocate
The duo opened their second shop a year later and realised that visibility would be key to the success of the business — the third shop was in a highly visible spot and still serves sandwiches today. The name was shortened to Pete’s Subway and the familiar yellow logo was introduced.
Then in 1968, “Pete’s” was dropped altogether and the brand became Subway.
Franchising was the next step in the business plan, and in 1974 the first Subway franchise opened in Connecticut.
1977 Subway commercial
The first Subway logo was used with slight changes until 2002, when the logo we’ll be more familiar with (below) was introduced.
Subway wordmark, 2002-2016
Single colour variation, 2015-2016
the next stage of the Subway logo evolution was unveiled last week with somewhat of a return to the original look, losing the italics and adding more curves.
Subway wordmark, unveiled 2016
Subway monogram, 2016
Today, Subway employs 450,000 people across 44,000 outlets in 111 countries. According to Forbes, Peter Buck has amassed a fortune of $3.6 billion. Fred DeLuca died at the age of 67 in 2015, with a net worth of $3.5 billion.
The new logo will rollout across all Subway locations from early 2017.