7 Simple Steps To An Effective SEO Strategy
February 23, 2017
Having a great business idea or an original idea for a website might be enough to motivate you to build an online brand, but it isn’t enough to make sure that you’re noticed by people surfing the net. To be noticed, this requires effective SEO tactics. Discover the truth behind some of these simple steps within this article.
1- Be aware of how search engine spiders view your page, especially when setting up your site with SEO in mind. For example, while using images for navigation links may look attractive to human viewers, it will hurt your search engine rankings. Your rankings and your reputation for users with accessibility issues will be increased, if you use primarily text or at least provide a text alternative for image links.
2 – High authority reciprocal links still have a small but significant role to play, when it comes to search engine optimization. When two websites swap links, the process benefits the standing of both sites on the search engine results pages. Any link pointing to a page helps it in the SEO process, and trading a link is a reasonable way to get another one.
3 – SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won’t load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.
4 – Include your keywords at the correct density within your text, whenever your page is undergoing a search engine optimization makeover. Be cautious however, and ensure that you keep your text natural and readable. If the inclusion of keywords interrupts your writing style, it makes the site’s text look unprofessional. Take your time and be creative when you increase the number of keywords in the site’s content.
5 – Be sure that you are linking to the domain name, when linking back to your homepage through other parts of your website, and not another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages.
6 – Study popular websites to see what techniques they are using to optimize their websites for search engines. They probably offer special features or resources that set them apart from other sites. They most likely have an intricate navigation system. Duplicate some of their ideas on your site so that it is viable against your competition.
7 – Show your customers that you are not just in it just solely for the business. To do this, you can follow certain customers on Twitter to show that your relationship branches further than just a business-to-business connection. This will improve their loyalty to your company and increase your sales over time.
Any idea in the world is only as good as how you choose to implement it. This definitely rings true when talking about SEO and online business. Before you attempt to build and launch a site, make sure that you’re following the tips you just read in the above article. A failure to do so may result in a failure to maximize on more visitors coming to your website.