5 Tips for Marketing and Branding Your Online Business
January 19, 2018
Growing your online business is not as challenging as you think. If you have a great product or service and a robust platform to market it from, then all you need is a few strategies to apply for success.
Here are five strategies you can implement into your website to drive engagement and improve conversion with your online business.
1. Make it Easy for People to Purchase
Customers want a simple checkout process. The more information you ask for before you take the money, the more likely you are to lose the sale. Keep your checkout short and concise. Ask for the necessary information for billing and shipping in one single page; the less clicks the customer has to make, the better. Analyze your payment information and set your default payment gateway to the most popular option and encourage comfortable and secure payment. The more you can do to help the customer do less while feeling confident in their purchasing process is a strategy that can suit any online business.
2. Analytics Are Everything
Analytics is the gateway to understanding vital information about your customers and the impact of your marketing strategy. With analytics, you can track all of your marketing costs including cost per lead (CPL) and cost per click strategies(CPC). By understanding what it costs you to generate leads, you will be able to avoid over-burning your marketing budget.
3. Create Social Proof
It’s a best practice to link your website to social media accounts. However, businesses often do not understand how to use these platforms to their full potential. Social media has revolutionized the way that we communicate. Marketers should see this as a tremendous opportunity to get to know their target audience. Engagement is everything in the social space, and it takes a lot of time and effort to research and plan your communications.
The quality of your content needs to drive engagement and get your target audience buzzing about your brand. Create content that is relevant to your brand and your target audience. Remember to keep your content native to the platform.
4. Cross-Promote with Social Accounts and Industry Influencers
Social media branding strategies include reaching out to industry influencers in your niche. Spend some time researching your niche on all of the social platforms. This strategy will give you an idea of what your competitors are doing and what is working for them. Think about areas that they are lacking and how you could improve on what they are doing. Industry influencers have accounts with large followings. Get in contact with them and ask them what they would think about doing an endorsement deal for your brand or company.
5. Work with Professionals
The most prominent tip we can give you to increase the chances of your online success is to work with professionals. Many online entrepreneurs make the mistake of thinking that they can do everything themselves. There are so many aspects of running an online business that you will need some support and assistance along the way. Building a team that specializes in marketing strategies such as SEO and social marketing. A group of professionals that are qualified and experienced with executing marketing strategies that produce results will reduce your learning curve and allow you to focus on other areas of the business that demands your immediate and urgent attention.