5-Step Monetization Game Plan To Sustain Your Blogging Business
June 9, 2017
Blogging may be a creative outlet for writers from all backgrounds, and at every level of writing skill. Some bloggers have been able to transform their blogs into a sustainable blogging business. Whether they share specialized technical knowledge, or have marketable products to sell to a worldwide clientele, their reader bases and customer bases are one and the same, with their blogs representing their bread and butter income.
Here is a step-by-step approach you might consider trying for yourself, if you’re just starting out.
1. Determine costs.
Of course, you can blog for free. Many people do, even if the content they produce has a professional and polished look. There are several free blog hosts, such as Tumblr and Blogger, and you don’t have to pay for their services. The drawback, however, is that they also do not help you make any money, because your ability to install and run revenue-generating content, such as ads or scripts, is greatly limited.
If you want to run a truly professional blog or website, one that generates income, and establishes you and your content as authoritative and respectable, look no further than the industry standard: WordPress. This publishing platform and content manager software has been used to build thousands of websites from scratch. With a wide assortment of themes, plugins, as well as support for mobile devices, WordPress has all the tools for you to create, manage and grow your blogging business.
Some of the themes and tools available for WordPress are free, while others have one-time or recurring charges to use. Plan accordingly so you don’t exceed your budget.
WordPress takes care of the content, so the next step is to subscribe to a host. Some hosts will even register your domain name as part of the hosting package. Most budget hosts will cost less than $10 per month, and come with online storage and email service.
2. Build traffic to your site.
Knowing how to earn money from blog traffic is vital for your blogging business. Traffic to your site is measured in a number of ways, but the most meaningful for you would be through impressions, discussed in more detail below. In order for you to get accumulate multiple impressions, your visitors must visit multiple pages within your website or blog.
An About Page is one of the most commonly visited pages in a website, especially for first-time visitors. Be sure to include a page that gives your readers some insight into what your blog is really about. That way, every new visitor that comes to your blog has the potential to reward you with more than one impression apiece.
An article from Salehoo about how to gain more traffic to your website explains that, you should think about the kind of content that you see on the blogs that you frequent. What characteristics do they have, that makes you want to keep coming back? Aside from posting about interesting topics, successful professional bloggers post excellent content, with a strong writing style, with relevant pictures and videos to facilitate their thought processes. They have podcasts and newsletters, and there are plenty of subscribers to those as well. Moreover, their posts are up-to-date. Successful bloggers are committed to their blog. They post frequently, sometimes as often as every day, or multiple times per day.
Blogs do not survive in a vacuum, isolated from the rest of the Internet. If you write something in your blog, be prepared to share your post on social media. Twitter, Facebook and other social media sites could easily drive traffic to your site, but you should look beyond these avenues. Actively seek out other websites similar to yours, and reach out to other blog writers to discuss the topics you have in common. Comment on their posts, and share your ideas. It takes real commitment and genuine effort, but before long, you will have established an ecosystem that feeds traffic to your blog, coming from all over the web.
3. Construct a sustainable business model.
For people who are just getting started, a business model sounds like an abstraction, something far down the road from the present goal—to get your feet wet. However, it’s important to have a framework upon which to build your blogging business. Your blogging business model should be compatible with your style of work, your ambitions as a blogger, and long-term goals. Sometimes this will also require you to consider what you want to avoid get bogged down in, and also what you don’t want your blog to look like.
For example, some writers do not have the time or desire to learn how to use search engine optimization. These individuals would benefit from writing full-time, blogging for their own website. Other bloggers might not keen on developing relationships with clients, or simply do not want to engage too many people on a personal level. For them, Google Adsense represents a good model for generating revenue.
There’s no time to learn every small detail about blogging in order to be a successful blogger, but the good news is, you really don’t have to, at least not right away. Find two or three skills or techniques that resonate with you, and develop them. Use them to your advantage, and when you’re comfortable, start branching out.
4. Monetize your blog using tried-and-true methods.
Although there are many ways to make money by blogging, experienced professionals usually start with the basics. If you were to ask a professional blogger how to make money with blog content, they would most likely advise you about the benefit of advertisements. Ad revenue is by far the easiest, most efficient, and most accessible way to earn from your blog.
Google Adsense is the fastest way to create ads for your blog. Since Adsense ads are pay-per-click, your revenue would depend on the type of traffic, as well as where on your website your ads appear. Ultimately, these factors mean that your ads will make different amounts of revenue, but you can estimate how much your ads will earn. With Adsense, you can have up to three ads on your website. On the average, you can make about $0.50 for every 1000 impressions, but with the three ads you’ve placed on your website, you will only need one-third of that. The next step is to learn how to sustain blog traffic.
5. Implement novel ways to monetize your blog.
For those who have already mastered how to monetize blog or website material using traditional methods, they experiment with new strategies and explore new territory. Some of these methods are aggressive, but for serious entrepreneurs, they are worth the investment.
Paid advertising on Facebook can give you a considerable boost in traffic when you put your Facebook marketing pixel on every page of your website or blog. By doing this, everyone who visits your blog can be re-targeted with ads the next time they sign in to Facebook. This is extremely effective when you target your ads carefully.
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