5 Essential Elements of a Good Website
April 23, 2017
A website can benefit your business in a number of ways. In this modern era, having a website helps you reach your target audience, build a relationship with them and eventually turn them into paying customers. It can also help your business grow. Since the internet is a global community, you can even generate customers across the country.
Just because your business has a website, there’s no guarantee that you’ll be able to enjoy these benefits. Anyone can build and develop their own website, but only a few will succeed.
Here are 5 essential elements of a good website. Start with these tips when creating a successful website.
The average page visits usually lasts between 10 to 20 seconds. That means you don’t have enough time to convince your visitors to purchase your products or use your services. How do you capture their attention long enough and really take a look at your website? Make sure your website is aesthetically appealing.
People are naturally visual creatures. They respond to things they find appealing. As such, it is important to use eye catching photos and images on your website. Images are attractive to the eye. They will capture the attention of your target audience and get them hooked in. Plus, they can awaken memories and emotions like self-confidence, hope, comfort and trust. You can also convey feelings such as sadness, delight, joy and pity through pictures and other visual elements.
Colors can also enhance the look of your website. It may be tempting to use bright and bold colors to get people to notice your site, but don’t go for the shock factor. Your goal is to get people into buying mode. To do that, your website needs to give off a positive and professional vibe. Try to use colors that will make your customers feel warm. For a more consistent look, it is also a good idea to use colors that were used in your logo. Remember, your website should reflect the personality of your brand. The more appealing and professional your website appears, the more advantages you can gain.
Although a website’s design is essential on making a good first impression on visitors, the success of a website is determined by its content. Make sure you’re putting your best foot forward by providing your audience with high quality, original content.
Content is king on the internet. Quality content is the vehicle that converts visitors into prospects and prospects into paying customers. You don’t just want people to visit once; you want them to keep coming back to your website. For this to happen, you need to supply your audience with a steady stream of good quality content. Make sure you upload new articles at least once a week and focus on topics that are relevant to your business.
Writing great content will also help you rank in search engines, which will have a positive impact on your business. Google rewards websites with unique content. Google will help your site get more exposure if you have great content, but will penalize your site if you publish duplicate content. Make sure you put in the time and effort to write informative, interesting and original articles.
Your website should be simple, straightforward and easy to navigate. This can be done by creating an easy to follow funnel where people should go. Also, make it easier for your visitors to find what they are looking for. Easy to navigate menus, clearly labelled sections of the website and simple language will help improve user experience. The easier it is for people to navigate your website, the more likely are they to stay on your website.
It doesn’t matter if your website looks amazing or if you provide high quality content. They’ll leave if they find your website complicated and difficult to navigate.
Usability and functionality
As mentioned earlier, people have a short attention span. People get so distracted that the average attention span has dropped to 8 seconds. If your website takes too much time to load, they’ll leave and move on to the next site. After all, there are a lot of businesses out there vying for their attention.
Simple is the keyword in website design. While we’re not suggesting that you do away with high quality images, good color accents and fonts, try reducing the size of your images to save bandwidth. Also, evaluate your plugins and get rid of those that are no longer used or out of date. Poor or outdated plugins can slow down your website performance dramatically.
Keep your website design focused on usability and simplicity. Improve user experience by making sure that there are no broken links.
The Contact Us page is one of the most important pages to have on your website. This is one of the reasons why it has its own section.
People who want to know more about you or are interested in your products or services will want to get in touch with you. Adding a contact us form on your website isn’t enough. Don’t make it difficult for them to reach you.
There are several ways people can contact you – by phone, email, social media or drop by your store. On your Contact Us page, you must add important details such as your office number, address and email address. To show people the exact location of your business, it is also a good idea to use Google Maps in your contact page. You may also add your social media widgets on Contact Us page.