Color is one of the most powerful tools in the designer’s toolkit. It can draw attention, set a mood, influence users’ emotions, perceptions and actions. With the lingering presence of Flat and Material Design, color holds even more prominence in UI design today. Bright colors are equally well suited for both playfully cartoonish designs focussed on entertainment and for the elegantly minimalist styles focussed on business solutions. This versatility makes vibrant colors one of the biggest UI design trends of 2017.
The appeal of the vibrant color trend is that it can be applied in many different ways and styles to design. In this article we are going to look further into four color scheme trends and discuss some inspiring examples which implement them highly effectively.
One of the most popular ways to use vibrant colors in your design is a technique called monotone. Monotone palettes include a single color with a mixture of shades and tints. Monotone is fairly easy to create: Think about the color that best works with your message and consider the amount of variance you want between tones.
Monotone helps establish a solid foundation for foreground content, taking care of readability. Paired with dramatic typography, monotone color schemes are able to create truly memorable experience.
Sydneystockhom uses bold color to create a memorable look in a very simple way
As the name suggests, duotone is an image made up of two colors. This can be two shades of the same color, or two contrasting colors. The technique that was once a print staple has found new life online. Thanks to Spotify, duotone is growing in popularity almost every day.
Create an Atmosphere
Duotones allows you to inject any image with the emotional attributes of any color. Remember, that different colors evoke different emotions. Soft and modest combination of colors is able to create a serious atmosphere. For example, in Holm Marcher & Co example every detail tries to contribute to the businesslike atmosphere, and background images are no exception.
While a combination of bright colors is able to create a sense of happiness.The main visual for New Deal Design is striking thanks to a bold color choice. They create friendly atmosphere and set a positive mood.
Duotone is able to give the text plenty of contrast. It adjusts color variations in an image so that text can be placed using a single color almost anywhere on the image.
Gradients have made their way back into GUIs, this time using high-contrast complementary colors. Modern gradients might include multiple colors, radiate from the center, come from a corner or fall horizontally.
Create a Modern Look
Gradients made a comeback and breathe new life into the bright color trend. Paired with flat color palette they can evoke feelings of modernism. With only one color, Zample uses a gradient effect on its background without falling into dull tones.